Collateral Campaign - Creative Design Virtual Expo
Main Logo
In this project, the main objective is to create a logo and brochure for an event that involves crucial speakers, workshops, and promoted deals that come with the event.
Problem:
Adobe Creative Design Virtual Expo is a newly incorporated event designed to be a collaboration of both the VR technology and Adobe company connected to it. However, the brand itself is solo based on a simple and complicated situation to combine elements of a local company and programming software that is not mainly known to many visual graphic individuals. The brand must showcase numerous workshops or promotional deals involving VR and graphic design elements to incorporate the event's purpose to bring VR to the surface.
Idea:
Be able to present a logo and brochure for this event to help reflect that brand and the idea of what exactly this event is all about to the public. Using both illustrations with a mixture of 3D effects makes the brand's design theme more captivating and represents the event's direct purpose. Using a distinct color palette will help make the brochure more presentable as it relates to technology and graphics.
Solution:
Adobe Creative Design Virtual Expo is an event meant to be a promoted event intended to help promote VR technology into the Graphic Design world and collaborated with Adobe software company to make it more available to others. This collateral campaign will reflect on the designer, students, and teachers who want to know about the groundbreaking technology that is virtual reality and AI. The world is catching up, and technical advances are growing beside the world’s creative population. The brochure contains what can be described as a start-up for this event with different key speakers and professional businesses, and it even brings future designers into a world they can experience for themselves.
Event Poster
Creative Design Virtual Expo 2023
Programs: Adobe Photoshop & Illustrator
For this project, I created a promotional poster for my event of Creative Visual Design. I have always had a fascination with advanced technology of AR and the different usage it has through society today. If now, various of different programs are being update and put into today's technology, including Virtual Reality (VR). While companies such as Creative Cloud or Meta have promoted their own products in social events and workshops, I always imagine that these technical advances could be implied with each other and find a way to incorporate it with Graphic Designers. It took a long time to get the perfect visual imagery I wanted for this poster; The main aspect was to have a focal point that can capture people's attention and feel inspire for the upcoming event of introduction VR in the world of graphics. I have grew watching and experience the wonder of technology and how far they have come and makes me think about how far we can get to a point where it's possible to do 3D modeling or illustrations without using the computers as much as we do now. The color aesthetic I've chosen fits the theme of this poster/event and using different shapes and patterns to match the theme closely as they can.
I choose to have an event where VR plays a role in Graphic Design and will be a part of courses for students in the field can experience for themselves.
Creative Design Virtual Expo 2023 Event Poster Mockup
Programs used: Adobe Photoshop
Programs used: Adobe Photoshop
